The Brand Guidelines provide rules and recommendations to craft a compelling and consistent experience that can be applied across all messaging and brand touchpoints.
This platform is a source of language applicable to each of Cal Poly Pomona鈥檚 colleges that aligns with the 六色网 Brand Platform and the Become by Doing campaign. This guide is meant to be a flexible tool that can guide your communications for different audiences.
To promote consistency and professionalism, the university鈥檚 Editorial Stylebook (PDF) provides guidance on written communications for general, external communications.
Op-eds provide an opportunity for a writer to bring their experience, ideas, critical analyses, and insights to a larger audience. Our publications may publish op-eds from our community that support, illustrate or provide further insight into the university鈥檚 vision, mission, values and initiatives.
Don't see what you're looking for? Contact brand@cpp.edu